
Strategically building and optimizing products and user experience
Who I work with
Helping accelerators, startups, and entrepreneurs to
Achieve clarity and align their strategies so we can optimize their products and services, enhancing user experience to rapidly activate, retain, and expand their businesses on a solid foundation.


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Your Pain is My Strength
Research, Activation, Retention
The "doing mode" comes after we understand the root cause, allowing us to strategically align goals and point to the North Star. Otherwise, we risk being a group of people doing tasks randomly and disconnectedly, and nobody wants to waste their money, time, and resources.
GET THE RIGHT ONES BY KNOWING THEM WELL, SO YOU KNOW THEIR NEXT MOVE
Understanding what and how they think, how they behave, and what triggers them. Let's ensures your offer is a no-brainer for them.
ACTIVATE THEM TO CONVERT POTENTIAL CUSTOMERS INTO USERS
Strategically deliver the first values, "AHA" moments, and provide onboarding that exceeds their expectations from minute one.
KEEP DELIVERING VALUE FOR LONG-TERM USE SO THEY HAVE NOWHERE ELSE TO GO
Empower them by bridging features and services that add immediate value to their journey, fostering loyalty.









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"I bridge the gap between users and decision-makers, by helping to assemble all of the different experiences and journeys. I assist leaders in structuring and prioritizing actions with the right strategy to engage ideal customers effectively and consistently provide value while using the product or service; crucial for optimizing growth."
Hi!
UX and Product Professor,
Product Optimization & UX Consultant for Startups
Partner for Accelerators and Incubators Programs
Startup Mentor
Nominated as one of the top 5 best Designers by the Portuguese Women in Tech, I collaborate with Startups in their early-stage assisting in raising funds above $1M - $15M, increasing product evaluation by optimizing the value and the experience.
With over 15 years of experience, a BA in Product Design, a Master's in UX, and certification in human behavior psychology, and neuromarketing I have contributed to over 110 products from different industries.
These range from physical to digital products and today I work with cutting-edge AI Products, Smartcities, Charity tech, Clean Tech, PropTech, EduTech, and more.
My journey in product development began as an entrepreneur at the age of 12. By 16, I was already running a business, and I have never looked back. I’ve faced many failures but have also experienced great success, and today I have the privilege of working with incredible entrepreneurs, founders, and teams who have top-notch products and services.
I also work with Accelerators and Incubators Programs both nationally and internationally serving as a jury, mentor, and leading masterminds programs.
Additionally, I'm a UX and Product Professor, helping the new generation of professionals navigate the world of product development with confidence.
I’m also a public speaker at events related to startups, digital products, and user experience.