top of page
Untitled design (4).png

Strategically building and optimizing products and user experience

Who I work with

Helping accelerators, startups, and entrepreneurs to

Achieve clarity and align their strategies so we can optimize their products and services, enhancing user experience to rapidly activate, retain, and expand their businesses on a solid foundation.

the1.png
WindCredible_Logotipo_Cor&Branco.png
Logotipo-Santa-Casa_negativo (1) 2.png
bambu-bicycles-logo-white_x2.png
workremote-logo-white-768x182 2.png
Group 2.png
Vector.png
hgfds.png

Your Pain is My Strength

Research, Activation, Retention

The "doing mode" comes after we understand the root cause, allowing us to strategically align goals and point to the North Star. Otherwise, we risk being a group of people doing tasks randomly and disconnectedly, and nobody wants to waste their money, time, and resources.

GET THE RIGHT ONES BY KNOWING THEM WELL, SO YOU KNOW THEIR NEXT MOVE

Understanding what and how they think, how they behave, and what triggers them. Let's ensures your offer is a no-brainer for them.

ACTIVATE THEM TO CONVERT POTENTIAL CUSTOMERS INTO USERS

Strategically deliver the first values, "AHA" moments, and provide onboarding that exceeds their expectations from minute one.

KEEP DELIVERING VALUE FOR LONG-TERM USE SO THEY HAVE NOWHERE ELSE TO GO

Empower them by bridging features and services that add immediate value to their journey, fostering loyalty.

Say Goodbye To A Strategy, Product And Experience That Is Killing Customers And Revenue

Let's create valuable impact in each interaction

“She provided the expert knowledge and guidance to elevate our product and experience to new levels”

Désirée has been working with us for a number of years and her expertise has been instrumental in the development and enhancement of our product. She is extremely professional and passionate about everything related to User Experience. She listens to the businesses needs and delivers solutions and designs that will provide the end user with the experience they expect. I would highly recommend Désirée as someone that can provide the expert knowledge and guidance to elevate your product's UX to new levels.  - Kevin | Founder - SaaS Software

globo-logo-486706AB94-seeklogo.com.png
favicon8 2.png
startup-lisboa-1.png
logo_web_200-03.png
conception X.png
biu.png
images.png
gm2.png
Generosa_logo_extenso.png
Group 1 (1) 1.png
Clip path group.png
images (1).png
logo_va.png
mella.png
sdfgh.png
transferir.png
transferir (1) 2.png
Untitled design (5).png

​​"​I bridge the gap between users and decision-makers, by helping to assemble all of the different experiences and journeys. I assist leaders in structuring and prioritizing actions with the right strategy to engage ideal customers effectively and consistently provide value while using the product or service; crucial for optimizing growth."

Hi!

UX and Product Professor,

Product Optimization & UX Consultant for Startups

Partner for Accelerators and Incubators Programs

Startup Mentor

Nominated as one of the top 5 best Designers by the Portuguese Women in Tech, I collaborate with Startups in their early-stage assisting in raising funds above $1M - $15M, increasing product evaluation by optimizing the value and the experience.

 

With over 15 years of experience, a BA in Product Design, a Master's in UX, and certification in human behavior psychology, and neuromarketing I have contributed to over 110 products from different industries.

These range from physical to digital products and today I work with cutting-edge AI Products, Smartcities, Charity tech, Clean Tech, PropTech, EduTech, and more.

My journey in product development began as an entrepreneur at the age of 12. By 16, I was already running a business, and I have never looked back. I’ve faced many failures but have also experienced great success, and today I have the privilege of working with incredible entrepreneurs, founders, and teams who have top-notch products and services.

I also work with Accelerators and Incubators Programs both nationally and internationally serving as a jury, mentor, and leading masterminds programs. 

 

Additionally, I'm a UX and Product Professor, helping the new generation of professionals navigate the world of product development with confidence.

 

I’m also a public speaker at events related to startups, digital products, and user experience.

bottom of page